BUFFALO, N.Y. -- Brand marketers and coupon industry executives have their sights locked on Buffalo, Rochester and Syracuse, N.Y., as Procter & Gamble begins its zero-coupon experiment here.
Most insist fears of the demise of coupons are unfounded. But all acknowledge that the test could trigger long-lasting changes in how promotions are done.
"This is a major initiative, which has been very well-received by the trade," said Burt Flickinger, director at Management Horizons, New York. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In