ORLANDO, Fla. -- Pharmacies should live up to their advertising. That was the suggestion of Timothy Sullivan, associate professor at the University of Central Florida, who represented the patient's perspective in a panel discussion on trends in pharmacy benefit management at the National Association of Chain Drug Stores' annual Pharmacy Conference here last month. "It's not the same when I go to the pharmacy as in the ads. The clerk tells me to come back in 15 minutes. The pharmacist ...

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