CHICAGO -- Retailers have always known that pharmacy customers are worth far more to them than just the value of their prescriptions, but a presentation during the Food Marketing Institute Show here recently indicated that their value may exceed the expectations of many. Overall, households buying prescriptions at a supermarket purchase $3,403 annually in other products vs. $2,414 for non-prescription households, said Carol Hill, retail services, Homescan specialist, ACNielsen, Schaumburg, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.