PHILADELPHIA -- Heightened competition and heavy promotions are helping retailers here put a positive spin on laundry detergent sales. Compared to 49 other metropolitan areas, the Philadelphia market achieved the greatest fair share index for the 52 weeks ended June 15, 1996, measuring 130. This figure indicates that detergent sales here are 30% higher than what one would normally expect (Index = 100), given the size of the category in the country and the size of the supermarket sales in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.