PHILADELPHIA -- Supermarkets here in the City of Brotherly Love take neighborhood marketing seriously and they're putting down roots with fruits and vegetables. Two chains that SN has observed in particular have driven sales by customizing their produce mix and displays for their part of the city and they've found that cranking up customer service in the well-traveled produce aisle reseeds their ties to the community. Pathmark, known for its commitment to opening stores in the inner city, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.