SCARBOROUGH, Maine -- Hannaford Bros. here rolled out its first prepaid phone card to all 150 stores in November. The rollout follows a six-month 30-store pilot effort that had a positive sales effect, said Mike St. Clair, general merchandise category manager. Hannaford prices its vendor phone card, which is supplied by Atcall, Vienna, Va., at $4.99 for 20 minutes, $9.99 for 40 minutes and $19.99 for 80 minutes. The chain's calling cards are offered at everyday low prices rather than in a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.