SPRINGFIELD, Mass. -- The bakeries at Big Y Foods are reporting sales increases three and four times above normal after the retailer revitalized its photo cake program with new state-of-the-art equipment, and followed the upgrade with an extensive marketing campaign to get the word out. "The stores are literally tripling and quadrupling sales" of photo cakes, said Big Y's bakery director, Steve Bordonaro. The 50-store chain invested roughly $200,000 on equipment, including high-resolution ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.