BATON ROUGE, La. -- Co-branding takes on a new dimension in a three-way deal between wholesaler-distributor Associated Grocers here, its retailer-members and a popular local cafeteria chain. In a move that gives life to the adage, "If you can't beat them, join them," Associated Grocers entered an agreement with Piccadilly Cafeterias here earlier this year on behalf of its 230 retailer-members in Louisiana, Mississippi and Texas, that grants its retailers the exclusive right to link up with ...

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