Since frozen pizza sales rise with falling temperatures, retailers are taking every opportunity to promote this popular item throughout the winter months. "We have in-store demos every week in the stores, on Fridays and Saturdays. We start in January and continue through the end of March," said Chuck Sotzing, frozens category manager for Buehler Foods, Jasper, Ind. "After March, we demo once a month until we get back to the cooler weather." Retailers told SN that pizza sales have been ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.