CHARLESTON, S.C. -- Piggly Wiggly Carolina here will launch in September a new electronic coupon program chainwide in 120 stores as an adjunct to its PFC loyalty card. The program from In Store Media Systems, Aurora, Colo., and Let's Go Shopping, Cos Cob, Conn., consists of a monthly coupon booklet containing 20 to 40 national consumer packaged goods manufacturers' items that will be mailed to customers and distributed in the stores. The back of the booklet contains just one UPC code that ...

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