CHARLESTON, S.C. -- Piggly Wiggly Carolina here will launch in September a new electronic coupon program chainwide in 120 stores as an adjunct to its PFC loyalty card. The program from In Store Media Systems, Aurora, Colo., and Let's Go Shopping, Cos Cob, Conn., consists of a monthly coupon booklet containing 20 to 40 national consumer packaged goods manufacturers' items that will be mailed to customers and distributed in the stores. The back of the booklet contains just one UPC code that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.