MEMPHIS, Tenn. -- Piggly Wiggly Corp. here is using the supermarket as a venue to teach kids about food preparation and healthy eating. The chain teamed up with Southern Living magazine this summer to create an interactive marketing program called "Kids & the Basics." Kids were taught basic cooking skills, tips about nutrition and food safety at stores in 20 markets in the South in July and August. In addition, a recipe contest connected with the program, called "I Can Do It Myself," ...
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