MEMPHIS, Tenn. -- Piggly Wiggly Corp. here said last week it plans to launch its first national advertising campaign to its franchisees Sunday night as the first step in an ongoing effort to revitalize the 81-year-old company. Larry Wright, president of the 700-store group, told SN Piggly Wiggly hopes the ad campaign -- and a concurrent effort with vendors to promote national programs -- will boost sales for franchise operators 8% to 12% this year. Wright said he will reveal details of the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.