MEMPHIS, Tenn. -- Piggly Wiggly Corp. here said last week it plans to launch its first national advertising campaign to its franchisees Sunday night as the first step in an ongoing effort to revitalize the 81-year-old company. Larry Wright, president of the 700-store group, told SN Piggly Wiggly hopes the ad campaign -- and a concurrent effort with vendors to promote national programs -- will boost sales for franchise operators 8% to 12% this year. Wright said he will reveal details of the ...
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