MEMPHIS, Tenn. -- Piggly Wiggly has begun offering its retailers a new private-label, prepaid phone card that emphasizes the stores' close ties to their local communities. The new cards feature the Piggly Wiggly pig logo, as well as the company's tag line, "Down Home, Down the Street." They're being offered to 400 retailers operating 700 Piggly Wiggly stores in 19 Southeastern states. Supplied by Ameritech, Chicago, the new cards were "designed with more vibrant and appealing colors in ...

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