NEWTON, Miss. -- A Piggly Wiggly franchisee here is testing a frequent-shopper program that uses software capable of segmenting a store's customer base to provide different levels of rewards. Robert Garvin, owner of the single store, said close to 4,000 customers signed up for the card within the first week of the program, which kicked off in mid-August. On average the store services 8,000 to 9,000 customers a week. "We're running anywhere from 50% to 59% of transactions from the card on a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.