MEMPHIS, Tenn. -- "Piggly Wiggly -- Down Home, Down the Street" will be the theme of Piggly Wiggly Corp.'s first-ever TV advertising campaign. . The three 30-second spots will run on the Family Channel, Lifetime, The Nashville Network and TBS. Complementing the TV campaign will be in-store merchandising, local store marketing and public relations initiatives, said Larry Wright, president of Piggly Wiggly. Wright unveiled details of the $1.5-million ad campaign in a speech to the National ...

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