MINNEAPOLIS -- Pillsbury Bakeries & Foodservice here has created a promotion aimed at extending its brand equity into the in-store bakery. The company, a subsidiary of the food sector of the U.K.-based Grand Metropolitan, has been offering retailers an in-store program called "Cookie Commotion," which features the Pillsbury Doughboy. "We believe there is a benefit to the in-store bakery to promote the Pillsbury name, because Pillsbury is recognized as a well-known product," said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.