The big-volume health and beauty care products are being squeezed in increments at grocery stores. Although it's not great news for supermarkets, things could be worse, especially when compared with the market-share erosion in the drug channel of the mass market. Supermarket retailers saw their share of the pie shrink in six of the top 10 dollar-volume HBC categories in the grocery channel in 1996. Market share was maintained in internal analgesics (35.3%), cough/cold (34.2%), antacids ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.