Restaurant-style pizza continues to fuel sales in the frozen aisle, according to retailers polled by SN. While self-rising crust is the major feature of most new products that have grown the category, innovations are added almost every year to attract more consumers to frozen pizza. "Upscale pizza is growing and carrying the category growth. We are up over 10% for the year, in same-store sales, in the pizza category," said Mike Wilkins, category manager for frozens at Genuardi's Family ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.