CHICAGO -- To compete with the growing strength of supercenters, more traditional supermarkets will have to attack the supercenters' weaknesses while emphasizing their own strengths, an industry consultant told a seminar at Food Marketing Institute's annual convention here. According to Tom Schaeffer, president of his own consulting firm in Columbia, S.C., supercenters will control $95 billion in sales and 10% to 12% of all food store sales in the United States by 1999.
uick to react, and work incredibly hard. They must be very sensitive to customer needs."
