The ads use the tagline, "Bring Home the Savings From Grand Union," with offshoots for specific categories -- e.g., Bring home breakfast bargains or bring home quality meat. "We're developing strong marketing programs and staying with them," Philbin said -- "programs that capture the customers' imaginations, more so than just having the right items and prices. "So instead of a traditional buy-one-get-one-free offer every few weeks, we've heated things up by running buy-one-get-two-free ...

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