KINGSTON, Mass. -- At Victory Super Market's new flagship store here, the strategic core is produce. The 16-unit chain's top executives, working closely with its store-design consulting firm, quickly decided to make the produce department the seed from which the store's overall connotation of freshness would grow. That was an important choice for Leominster, Mass-based Victory, since the chain is counting on its revamped image of freshness to carry it into a future of competing more and ...

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