DALLAS -- The Kroger Co. division here expects good volume with new National Football League anniversary videos promoted at high-traffic areas and outside video rental centers. The 82-store division began merchandising the videos this month at 55 of its stores that have video departments and at a high-traffic areas at units without video rental sections. Shippers of the videos are merchandised just outside the video department, said Gary Hoffman, drug and general merchandise buyer for the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.