America might be serving chicken for dinner, but nobody's beating the table for drumsticks. Across the country, consumers are piling their shopping carts high with packages of boneless chicken breasts for $1.89 and $1.99 a pound as retailers curry high volume with low prices. But as margins get gobbled up, the sub-category is in danger of becoming a loss leader, industry sources told SN. Some marketing experts argue such attention is short-sighted. As demand reaches new heights, the supply ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.