Manufacturers, wholesalers, retailers and other food-industry executives traded secrets at the opening night cocktail reception for the Private Label Manufacturers Association's 19th annual meeting, held at the Rosemont Convention Center and the Hyatt Regency O'Hare hotel, on the outskirts of Chicago. ine earlier in the day, even showed up in a trench coat, but he was quick to tell the audience that the power of private-label retailing is no longer a secret.

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