Health concerns surrounding olestra haven't hurt sales of salty snacks containing the fat substitute, retailers in test markets report. Frito-Lay's Max chips line and Procter & Gamble's Fat-Free Pringles -- both of which are made with olestra -- are selling well, with few consumer complaints, retailers told SN. "There's a huge market for no-fat products," said John Siepman, grocery manager at a Randalls unit in Cedar Rapids, Iowa, one of the test markets. "These products [from P&G ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.