ATLANTA -- Wegmans Food Markets, Rochester, N.Y., is focusing on produce-related cross merchandising in an effort to grow storewide sales, said Dave DeLaus, group manager of produce. "We see value in doing this more and more," he said during a workshop here at the 50th Annual International Convention and Exposition of the Produce Marketing Association, Newark, Del. "We're giving customers meal solutions." Examples of cross merchandising by the retailer include selling certain kinds of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.