NEWARK, Del. -- The Produce Marketing Association here has launched a Virtual Trade Show from the association's Internet home page, designed as a preview to the trade show portion of the PMA's 1997 convention, scheduled for October in Anaheim. ow, exhibitors can increase booth traffic through giveaway offers or coupons in their digital advertisements; receive worldwide product exposure for a year; use the reader-response technology vehicle to generate new sales leads, and expand their ...

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