Grocery executives polled by SN generally confirmed industry figures, released earlier this month, that aggressive price promotions helped buoy by 18% holiday consumer purchases of 35 mm film rolls over the prior year. "Our fourth-quarter Kodak and Fuji film sales overall were up higher than last year, but we did a lot more advertising during the last quarter than in the past, said Tom Shively, head general merchandise buyer at Supervalu's Northeast General Merchandise Division, Easton, Pa. ...

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