News & Solutions Consumer Preferences Though merchandising and marketing experts profess the opposite, consumers claim the majority of their grocery purchases are planned before coming to the store, according to an SN consumer poll. In fact, 70% of the 1,000 consumers polled in the nationwide telephone survey label their grocery purchases as planned. Those numbers directly contradict a 1995 study by the Point of Purchase Advertising Institute, Englewood, N.J., which concluded that 70% ...
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