NEW YORK -- PolyGram Video is stepping up to the plate with Major League Baseball videos. Following the announcement of its five-year video agreement with professional baseball, PolyGram begins rolling out new products this month. This will be the beginning of a comprehensive marketing program that will include repositioning, repackaging, local and regional advertising, and a "Bring It Home Retailer Promotion" that will involve supermarket chains in many individual markets. "We are going ...
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