CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand. The strategy has helped build the value-priced Jane brand from scratch into a competitive player in the category, now sold in some 7,000 mass merchandiser and chain drug stores, said Donald Pettit, president of Baltimore-based Sassaby. "We viewed P O P as a strategic tool," said Pettit in a presentation here at the Point-Of-Purchase ...
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