ATLANTA -- Popeyes Chicken & Biscuits is aiming to fast-forward sales in its units inside Kroger stores by hooking up with the video rental department. The quick-service chicken restaurant chain, whose parent company is America's Favorite Chicken, based here, has 18 restaurants inside Kroger stores, 13 of them in the Atlanta market area. The video connection is just the beginning of a series of experiments Popeyes will undertake to see how it can make the most of its in-Kroger ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.