Retailers concur that size really does matter, at least with respect to the overpopulated soft-drink segment. In a category that has experienced relatively flat sales in most markets over the past several years, it was the emergence of a different size option that made cola start to move off the shelves again at Heinen's Fine Foods, Warrensville, Ohio, according to Les Gyerman, direct-store-delivery buyer. "Most recently, we are up a small percent [in sales] from last year due to Pepsi and ...

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