DES MOINES, Iowa -- A new advertising campaign for pork that builds upon the industry's generic theme, "Pork. The Other White Meat," was launched on Super Bowl Sunday. ging from an outdoor barbecue to a white linen restaurant, with pork as the centerpiece. Two New Orleans restaurant chefs, Susan Spicer and Emeril LaGasse, were also featured in the spots. "Right now pork is the No. 1 meat around the world, and our goal is to make pork the most-consumed meat here [in the United States], as ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.