NEW YORK -- With 85% of National Enquirer copies sold in supermarkets, Evercore American Media, the tabloid's new owner, plans to promote the weekly later this year with point-of-sale displays that tout its new editorial focus and advertisers' products, Richard Valvo, president of Public Relations Ltd., told SN. Both companies are based here. Since its re-launch earlier this year, the Enquirer's circulation has risen 5.5% to 2.2 million copies. Yet it still has a long way to go before it ...
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