RICHMOND, Va. -- Food Lion here decked Center Store with Super Bowl-themed point-of-sale material to promote snack and party foods for game XXXIII. When SN visited the unit at 7804 Broad St. two weeks before the game, colorful, dramatic posters with a Super Bowl theme tied departments together. In the frozen-food aisle, a huge overhead dangler read: "Food Lion Game Day. Your home field advantage for the perfect tailgate party. Look for party ideas and savings throughout the store." These ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.