The main fuel powering battery sales these days is price, say most retailers and wholesalers. Yet the higher-priced, supercharged batteries, marketed with labels like Advanced Formula, Maximum, Plus and Ultra, are driving category dollar volume up. For the 52 weeks ended March 28, 1999, battery dollar volume advanced to $2.3 billion, up 11.2%, as units rose 3.7% to 568 million, according to data from Information Resources Inc., Chicago. At $1.1 billion, up 15%, mass-market retailers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.