SAN JOSE, Calif. -- The poultry industry is falling behind when it comes to consumer demand for natural products, warned a marketing expert at the National Broiler Council's Marketing Seminar here. A few "natural" supermarkets have integrated the concept of natural fresh poultry, and several mainstream retailers have also begun testing the waters. And if his words effectively motivated the marketers in the audience, there may be new "all-natural" poultry products available to retail meat ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.