Just add water" isn't as convenient as it used to be. The consumers' new litmus test for convenience -- ready-to-drink -- is pinching the market for powdered drinks. Three major powdered segments -- flavored drinks, iced tea and hot chocolate mixes -- still make up a $1.2 billion business, but they are apparently hurting while their ready-to-drink competitors grow. As a result, powdered drinks are a relatively mature category, but important enough to merchandise with a competitive edge. ...
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