23. JIM KEYES, President and CEO, 7-Eleven Key development: Expanded 7-Eleven's store-based merchandising. What's next: Rolling out more fresh food and in-store kiosks. In Beijing, where Dallas-based 7-Eleven opened its first store in China this year, it is possible to see the company's "Retailer Initiative" strategy in action. The strategy, which Jim Keyes helped 7-Eleven develop in the mid-1990s when he was vice president of planning, is based on consumer demand instead of manufacturer ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.