23. JIM KEYES, President and CEO, 7-Eleven Key development: Expanded 7-Eleven's store-based merchandising. What's next: Rolling out more fresh food and in-store kiosks. In Beijing, where Dallas-based 7-Eleven opened its first store in China this year, it is possible to see the company's "Retailer Initiative" strategy in action. The strategy, which Jim Keyes helped 7-Eleven develop in the mid-1990s when he was vice president of planning, is based on consumer demand instead of manufacturer ...

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