1. THE AMERICAN CONSUMER Key developments: Slimming down; scaling back; buying smarter. What's next: Holding the food industry more accountable for what it's selling them. Americans are overweight, time-pressed and getting older, and they expect retailers to solve these problems. As the end user of all the products and services offered at retail, the customer is always right, even though time and fitness are challenging commodities to source. Sixty-four percent of Americans are either ...
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