There's more to merchandising holiday floral displays than simply setting up a beautiful bank of red poinsettias, retailers told SN. Across the country, customers expect poinsettias. In fact, most retailers said the showy red flowers account for up to 40% — and one said up to 80% — of the greenbacks rung up in floral departments between Thanksgiving and Christmas. But to set themselves apart, retailers all have stepped out with something different, too. At upscale Bristol Farms, the ...
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