Liquids are gaining in importance in the laundry detergent category. Powder detergents are still the most widely used products. However, liquids dominate in the Northeast, and are slowly gaining momentum in markets where powders are still king, according to retailers. "In our stores, the powders continue to be the strongest, with about 62% of the market, although liquids are showing the greatest percentage of increase," said Tom Fassbender, category manager at Kroger Co.'s Columbus, Ohio, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.