CHICAGO -- Byerly's doesn't anticipate any "field of dreams" miracles as it enters this marketplace early next year. yerly's learned that lesson the hard way when it attempted to convert two Supervalu-banner stores in Atlanta to the Byerly's name and format in 1981, and ultimately had to close them. "What we learned from that experience is that you can't just go into an existing store, take down the sign and slowly convert it to a Byerly's," said Dale Riley, chief operating officer. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.