Supermarkets used to be the primary shopping outlet for young moms. In the past 10 years, though, they've been reduced to a convenience stop as shoppers have discovered they can score lower prices on diapers, wipes, baby food, and the like at discount and specialty stores.
Thus, baby food category sales in all channels rose 1.1% for the 52 weeks ending Feb. 20, but declined 0.8% in supermarkets, according to Information Resources Inc., Chicago. For the same time period, sales of baby ...
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