CHICAGO -- The initial enthusiasm over precut fruit is withering under the sobering light of poor temperature control and problematic supplies, according to an executive in the fresh-cut industry. "Fruit is going to be much more difficult for us to do [than prepackaged salads]," said Mark Drever, president of Fresh Express Farms in Salinas, Calif., speaking at the Food Marketing Institute's annual convention here. "Our belief is that maintenance of the cold chain at retail needs to be ...

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