SAN DIEGO -- Precut produce was the big topic at the annual convention of the United Fresh Fruit and Vegetable Association here earlier this month, where industry leaders were decidedly split on the category's projected growth. Some see precut's higher prices and what a few called less-than-perfect taste as major barriers to growth. Others believe that the convenience offered with precut produce is so important to consumers that it will outweigh the taste and cost issues. As more companies ...

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