NEW YORK -- Supermarkets can increase their beer sales by concentrating on premium brands and expanding their refrigerated selling space, according to the head of the nation's second-largest brewer. "We suggest that retailers not stock too many cheap beers or too many of the microbrews," Jack MacDonough, chairman of Miller Brewing Co., Milwaukee, told SN during a recent interview. "The limits of shelf space are a challenge both for ourselves and for the retailers. In our category ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.