GLENDALE, Calif. -- Nestle here is launching a premium baby cereal in 21 states, based on what the company calls impressive results from a California pilot program. Because the cereal includes infant formula ingredients, caregivers just mix it with water to prepare. Nestle Carnation Premium Baby Cereal generated a 10% increase in the category volume and a 20% increase in category dollar growth in the eight months of the test, the company said. In addition, 60% of the first-time purchasers ...
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