NEW YORK -- Premium store brands are shaking up the supermarket soft-drink aisle. Store-brand colas carrying the Safeway Select, A&P Master Choice and Winn-Dixie Prestige labels, to name a few, have become increasingly popular with value-conscious consumers. And now retailers, who are under pressure to increase profits in a slow-growth sales environment, may have even more reason to consider adding premium store brands to their soft-drink category. According to a recent research ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.